Our promise to you
We founded this brand based on a fierce desire for more inclusive fashion. To put it frankly, we're sick of seeing clothing on one body type. We want our clothing to feel like it belongs to everyone - short, tall, thin and curvy. We promise we'll never photoshop our models and we'll continue to celebrate every beautiful bump, curve and stretch of skin.
A note from our founder:
Hi, I'm Brighita - the founder of Beautiful Ugly. I started this brand for a number of reasons - an overwhelming love of fashion and minimal aesthetics but also because I was fed up with only one type of woman being represented in the fashion world. I, like women around the world, come in all shapes and sizes. I promise that as we grow as a brand and company, Beautiful Ugly will represent those many shapes and sizes.
- Brighita Algeri, Founder, Beautiful Ugly